The world according to Facebook


The majestic plural, the royal “we,” is deployed by individuals in high positions seeking to cast their own opinions as the views of a much larger group for whom they feel empowered to speak as a representative. Generally, it is worth approaching pronouncements using this “we” with a certain amount of skepticism. This measure of disbelief is warranted regardless of the source from whence this “we” emanates, be it an elected official, a religious leader, or the CEO of a major tech company. In short, when such a figure puts forth the pronouncement:

“Today I want to focus on the most important question of all: are we building the world we all want?”

One should be on guard.

The above quotation comes from the recent manifesto/business plan/mea culpa posted by, Facebook CEO, Mark Zuckerberg – it is a document that is rife with terms like “we,” “us,” and “our.” Writing…

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